In 2007 Sainsbury’s launched a special fund to enable more farmers and growers in the developing world to sell their produce as Fairtrade.
The fund is hoped to provide a major boost to the livelihoods of producers, especially in Africa, who are not yet participating in the Fairtrade system, and through this grant will be supported in entering the Fairtrade system.
*Market share; source Neilsen Homescan panel, Defined Grocery Multiples, 52 Weeks 29/12/07.