Neutralises stubborn yellow tones from the first use*
Helps reveal a cooler, brighter and more platinum-looking blonde
Highly pigmented with Crushed Violet Pigments
Pro-Vitamin B5 helps hydrate and strengthen hair
Vegan formula with no ammonia or peroxide
*When used with Violet Crush Purple Toning Mask.
John Frieda’s Violet Crush Intense Purple Shampoo provides concentrated toning for natural and colour-treated blonde hair with persistent brassiness. Highly pigmented Crushed Violet Pigments rapidly neutralise stubborn yellow tones, while Pro-Vitamin B5 helps hydrate and strengthen strands. The vegan, silicone-free formula contains no ammonia or peroxide. Use weekly or as required to maintain a cooler, brighter and more platinum-looking blonde.
At John Frieda, we create hair products designed to deliver salon quality results, made effortless for everyone, everywhere. By partnering with stylists, haircare experts, and our leading research team, we blend scientific innovation with salon expertise, to deliver tailored solutions for all hair types. We believe no moment in life is too small for great hair or the confidence that comes with it. So, wherever you are and whatever you’re doing, we’re here to help you feel that salon attitude confidence every single day.
CAUTION: For external use only. Do not apply to a sensitive, irritated or damaged scalp. Discontinue use if rash or irritation occurs. Avoid eye contact. If contact occurs, rinse thoroughly with water. Keep out of reach of children. Avoid contact with fabrics & household surfaces to prevent staining. If contact occurs, clean immediately. Use towel to protect clothing & fabrics from wet hair.
Warnings:
CAUTION: For external use only
Do not apply to a sensitive, irritated or damaged scalp
Discontinue use if rash or irritation occurs
Avoid eye contact
If contact occurs, rinse thoroughly with water
Keep out of reach of children
Avoid contact with fabrics & household surfaces to prevent staining
If contact occurs, clean immediately
Use towel to protect clothing & fabrics from wet hair
Country of Origin Germany
Whole Packaging: Recycle
Kao Germany GmbH, D-64308 Darmstadt. Kao (UK) Limited, London, EC1A 2DY.
Item code: 8249131
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