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L'Oreal Paris Preference Vivids Colorista Permanent Gel Hair Dye Bright Red 8.624, 273g

Name: L'Oreal Paris Preference Vivids Colorista Permanent Gel Hair Dye Bright Red 8.624, 273g
Brand: Sainsbury's
SKU: 8103555
Price: 10.00 GBP
Availability: InStock
Rating: 4.2667 (45 reviews)

Read reviews (45)

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Product details

Description

High Intensity Shimmering Colour Up to 8 Weeks of Radiance* 3x Shinier Hair* Conditioner enriched with UV filters and Vitamin E

Seeking a vivid colour to express yourself? Discover the permanent colour, Preference Vivids by L'Oréal Paris! This exceptional hair dye is crafted to deliver a high-intensity, shimmering colour that promises to transform your look. You can anticipate an impressive radiance that lasts for up to 8 weeks*, ensuring your bold new colour stays vibrant and captivating, alongside hair that is up to 3 times shinier*. The secret lies in its powerful dyes, infused into the formula for an intense, vivid colour payoff. Complementing this is the Post Vivid Colour Conditioner, a luxurious treatment enriched with beneficial UV filters and Vitamin E, designed to deeply care for your hair and help maintain the radiance and vibrancy of your coloured hair for the 8-week duration. The at-home application process is straightforward: after a crucial 48-hour patch test, simply use the provided gloves, mix the colourant gel with the developer cream, apply evenly, leave for the recommended time, and then follow with the nourishing conditioner before rinsing. Each box is thoughtfully equipped with everything you need for a complete experience: 1x Colourant Gel, 1x Developer Cream, 1x Post Vivid Colour Conditioner, a user guide, and protective gloves. (*Instrumental Test).

Ingredients

1241800 - Colour Gel: Aqua / Water , Alcohol Denat. , Peg-4 Rapeseedamide , Glyceryl Lauryl Ether , Deceth-3 , Propylene Glycol , Ethanolamine , Laureth-5 Carboxylic Acid , Ammonium Hydroxide , Dipropylene Glycol , Hexylene Glycol , Poloxamer 338 , 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate , 5-Amino-6-Chloro-O-Cresol , Oleyl Alcohol , Ammonium Thiolactate , Edta , Erythorbic Acid , Parfum / Fragrance. (F.I.L. Z281712/1). 1190015 - Developer Cream: Aqua / Water , Hydrogen Peroxide , Cetearyl Alcohol , Sodium Salicylate , Trideceth-2 Carboxamide Mea , Phosphoric Acid , Ceteareth-25 , Tetrasodium Etidronate , Tetrasodium Pyrophosphate , Glycerin. (F.I.L. C202321/2). 1217043 A - Post Vivid Colour Conditioner: Aqua / Water , Cetearyl Alcohol , Glycerin , Behentrimonium Chloride , Candelilla Cera / Candelilla Wax , Amodimethicone , Cetyl Esters , Isopropyl Alcohol , Tocopheryl Acetate , Sodium Pca , Phenoxyethanol , Ethylhexyl Salicylate , Trideceth-6 , Chlorhexidine Digluconate , Limonene , Camelina Sativa Seed Oil , Linalool , Benzyl Alcohol , Benzyl Benzoate , Geraniol , Cetrimonium Chloride , Citronellol , Hexyl Cinnamal , Amyl Cinnamal , Parfum / Fragrance. (F.I.L. C232981/1).

Preparation and Safety

STEP 1 - BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 - PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing. STEP 3 - APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Country of Origin

Country of Origin Belgium

Manufacturer Address

L'Oréal Paris, London, W6 8AZ

Ratings summary

4.3 out of 5

made me crymade me cry because of how strong it was but the results were great

3 out of 5

Written by dyer cryer7th August 2026Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

Excellent coverage[Employee of Sainsbury's] Perfect shade of red, colour is so bright even on brown hair

5 out of 5

Quality

Value

Written by Mammyjudo128th August 2025Yes, I recommend this product

Sainsbury's colleague submitted review

Really nice redLove this colour. I love bright vivid colours on my hsir and this was great. It looked nice, smelt nice and left my hair shiny and moisurised. The red lasted fir quire a while before the colour felt it needed refreshing.

4 out of 5

Written by cherryloz26th January 2024

Written by a customer on loreal-paris.co.uk

Received free product

Brightest red dye I’ve found!This is my go to for bright red hair , other brands I’ve used in the past never come out brightest red does what it says on the box
I’ve long hair and one box enough for coverage , others dyes never enough and conditioner leaves my hair soft and shiney , enough for another couple of washes to
I don’t find Colour fades quick , I only re do when roots when they become too visible

5 out of 5

Written by Ann1237th January 2023Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

Lovely colour, damaging to hairThe colour is exactly what I wanted it bright and vibrant which I wanted but I’d doesn’t last and fades really quickly after the first few washes my hair was watermelon colour. Also it completely ruined the health of my hair. It felt dry and broken. I’ve been bleaching my hair for years but have never had it damage my hair like this red. So for that reason I will avoid it.

2 out of 5

Written by Nikkirose1111st December 2022

Written by a customer on loreal-paris.co.uk

WORST HAIR DYE I HAVE EVER USED!!!!!I dyed hair four days ago, have washed it and used the conditioner that comes with it.
My pillow is covered in red dye, after a shower my hair towel is red, and just a few minutes after I cleansed my face and neck and the cotton wool turned red!

1 out of 5

Written by Numanoid23rd August 2022

Written by a customer on loreal-paris.co.uk

Great dye for a budget bold colour!I have used this dye twice now and I love it. I have naturally medium brown hair and this brightens my hair to a vibrant red with no bleach which is amazing. It does fade so redying hair every 8 weeks or so is necessary, but my hair faded to quite a pretty reddish copper so I’m not mad. It leaves hair feeling soft, doesn’t smell too strongly and the gel is really good for being able to see where you have and haven’t applied due to on your hair. I love it!

5 out of 5

Written by LuminaLu24th July 2022Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

How to stand outWow I love the intense colour my hair is so soft and really condition I love how I have had lots of people say how beautiful my hair is I would recommend this product to everyone I know this is the one for me

5 out of 5

Written by Joe 8118th July 2022Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

Received free product

Faded so quicklyChanged hair colour to Bright Red from copper, the gel is quite runny and can make a bit of a mess if you're not careful. This smell isn't too overpowering which is good. However, the dye isn't particularly strong as it has faded so much already after 2 washes particularly on my ends which has never happened with other brands before. So I currently have very vibrant red roots and front section and almost watermelon/grapefruit coloured ends and back despite using the conditioner and red enhancing shampoo. I even tried reapplying the colour but it refuses to take leaving me to believe that this colour isn't suitable for already coloured hair. Wouldn't recommend and will be going back to Garnier Ultra Colour or Swarzkopf Live.

1 out of 5

Written by Kayplym4th July 2022

Written by a customer on loreal-paris.co.uk

A vivid warm red - suits olive and warm skin tonesMy hair is naturally a level 1-2 but has been lightened to a level 4. This formula mixes easily but comes out rather runny - so be careful to cover clothes and carpets. I’ve had really bright hot roots in the past from dying my hair with an intense hair colour with lift, so I didn’t leave it on my roots for too long. This worked fine. There is ammonia in the formulation so it does dry your hair out - not for already damaged hair and it smells really strong. That said the shade came out a warm red that was flattering for my skin tone. I’m trying not to wash it too much but plan to top it up with temporary hair colour in between doing my roots to keep it looking vibrant.

4 out of 5

Written by FrauErdapfel22nd June 2022

Written by a customer on loreal-paris.co.uk

Received free product

Showing 1 - 10 of 45 reviews

Item code: 8103555

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