- Our milk
- Our fresh eggs, which are all from cage-free British hens
- The potatoes in our own-label crisps
- Our fresh chicken
- Our fresh pork
- The meat in our fresh sausages
- Our fresh turkey and duck
- Our fresh and smoked farmed salmon
- The milk in our own-label cream, dairy ice cream tubs, butter and block cheddar (except when it's clearly labelled)