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Sainsbury's beef maturation

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Maturing beef the

Sainsbury's way

Our Taste the Difference beef will now be matured for 30 days

First we hang the meat on the bone for 14 days. Then, once it's off the bone, we age it for another 16 days.

Our by Sainsbury's beef will now be matured for 21 days

Our beef has been matured for 21 days for extra tenderness and succulence

How does maturation improve the meat?

It's all about finding that perfect combination of flavour and tenderness.

Hanging the meat for 14 days on the bone allows the meat fibres to stretch and develop the texture and tenderness, whilst the next 16 days is all about deepening the flavour profile of the cut.

The maturation timings are the result of rigorous scientific testing - and years of experimenting with different techniques and combinations. Research suggests that doing it this way creates the most reliable and consistent meat.

When you put it all together, what you get is meat that is more tender, more succulent and more delicious than ever.

Great beef is all about flavour and tender ness. While breed, traceability and rearing technique are all important factors, so is the maturation process

Sainsbury's beef maturation

Maturing beef the

Sainsbury's way

Our Taste the Difference beef will now be matured for 30 days

Our by Sainsbury's beef will now be matured for 21 days

How does maturation improve the meat?

Great beef is all about flavour and tender ness. While breed, traceability and rearing technique are all important factors, so is the maturation process

Because we know that, and because we're constantly trying to improve the eating experience of our products, we've changed how we mature our meat.

Products

Sainsbury's beef maturation

Maturing beef theSainsbury's way

Our Taste the Difference beef will now be matured for 30 days

Our by Sainsbury's beef will now be matured for 21 days

How does maturation improve the meat?

Great beef is all about flavour and tender ness. While breed, traceability and rearing technique are all important factors, so is the maturation process

Because we know that, and because we're constantly trying to improve the eating experience of our products, we've changed how we mature our meat.

Products

Maturing beef the

Sainsbury's way