Our veal story

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The real story of our veal

See how Sainsbury’s is working with British farmers
to produce higher quality, higher welfare veal.

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At Sainsbury's, we can celebrate the great taste and tenderness of our RSPCA assured British Veal. All of our veal farmers are independently approved by the RSPCA and our farms are run by dedicated farmers with a wealth of experience for rearing veal. Our veal calves have lots of space to roam, plenty of natural light and a healthy diet.

The Sainsbury’s veal system involves technology to replicate the calves’ natural feeding behaviour. For example, we make sure that the calves always have milk available to drink whenever they want it, which is how nature intended calves to be reared. We also ensure our calves have an abundant access to straw and we have introduced oregano into their diets, to ensure and promote great digestive health.


Sainsbury's veal is a great British product. I enjoy producing Veal for Sainsbury's, and it's something I am very proud to be part of.

Mike Brend
British veal farmer

The Sainsbury’s veal system has technology to replicate the calves’ natural feeding behaviour. We make sure that the calves always have milk available to drink whenever they want it, which is how nature intended calves to be reared.

Sainsbury’s veal is tender, healthy and tasty. It’s great flavour makes it an excellent choice whether it is a mid week treat or special occasion Sunday roast. It contains less fat and is often leaner than beef - making it a great choice for those health conscious amongst us.

The new Sainsbury’s Taste the Difference veal range is larger and more versatile than ever. Why not try our delicious new veal meatball recipe.

Meatballs and couscous

Pep up these veal meatballs with colourful couscous for a dish that's great for your eyes and your tastebuds

» SEE RECIPE
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