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L'Oreal Paris Excellence Permanent Hair Dye Natural Darkest Brown 3

Name: L'Oreal Paris Excellence Permanent Hair Dye Natural Darkest Brown 3
Brand: Sainsbury's
SKU: 4126065
Price: 13.00 GBP
Availability: InStock
Rating: 4.4225 (187 reviews)

Read reviews (187)

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Product details

Description

Permanent at-home colour now enriched with Hyaluronic Acid Visibly better hair quality vs before colouring * Up to 100% Grey Coverage* Up to 10x more nourished hair* Up to 2x shinier hair*

Tired of greys and looking for a caring at-home hair dye to refresh your cool colour? Introducing new L'Oréal Paris Excellence Cool Crème, a permanent at-home colour solution featuring advanced Purple Technology and enriched with Hyaluronic Acid. This innovative formula not only provides up to 100% grey coverage but also actively neutralizes unwanted yellow and orange undertones, thanks to its specialized purple shampoo and mask, ensuring a lasting cool tone. Beyond exceptional colour, it delivers up to 5 times more nourished hair*, with the Hyaluronic Acid infusing vital moisture. The comprehensive Triple Care Colour Ritual includes a Protective Cool Colouring Crème that shields and nourishes as it colours, a gentle pH Purple Shampoo, infused with Hyaluronic Acid, to delicately cleanse the scalp and hair, and an Anti-Brassiness Purple Mask, also enriched with Hyaluronic Acid, that seals cuticles for supple, cool-toned hair. Its non-drip crème formula ensures easy application, making it suitable for all hair types. Each box contains all necessary components for a complete at-home colouring experience. Always remember to read instructions thoroughly and perform a patch test 48 hours before use. (*Instrumental Test).

Ingredients

1263140 C - Colouring Cream: Aqua / Water , Cetearyl Alcohol , Ammonium Hydroxide , Ceteareth-25 , Cocamide Mea , Stearic Acid , Palmitic Acid , Propylene Glycol , M-Aminophenol , 2-Amino-3-Hydroxypyridine , Ascorbic Acid , Sodium Sulfite , Hydroxyethyl-3,4-Methylenedioxyaniline Hcl , Sodium Hydroxide , Sodium Lauryl Sulfate , Hydroxybenzomorpholine , Polyquaternium-6 , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Isopropyl Myristate , P-Phenylenediamine , Myristic Acid , Cetrimonium Chloride , Tetrasodium Edta , 2,4-Diaminophenoxyethanol Hcl , Parfum / Fragrance. (F.I.L. Z70027688/1). 1210216 - Developer: Aqua / Water , Hydrogen Peroxide , Cetearyl Alcohol , Sodium Lauryl Sulfate , Sodium Benzoate , Etidronic Acid , Citric Acid , Tetrasodium Edta. (F.I.L. B222323/2). 1247249 A - Gentle Ph Shampoo: Aqua / Water , Sodium Laureth Sulfate , Glycol Distearate , Sodium Chloride , Cocamidopropyl Betaine , Dimethicone , Guar Hydroxypropyltrimonium Chloride , Cocamide Mea , Coco-Betaine , Sodium Benzoate , Sodium Hydroxide , Sodium Hyaluronate , Steareth-6 , Phenoxyethanol , Acetic Acid , Peg-100 Stearate , Trideceth-10 , Trideceth-3 , Salicylic Acid , Fumaric Acid , Linalool , Benzyl Alcohol , Amodimethicone , Isoeugenol , Carbomer , Citric Acid , Hexylene Glycol , Hexyl Cinnamal , Parfum / Fragrance. (F.I.L. Z70029922/1). 1247250 - Nourishing Mask: Aqua / Water , Cetearyl Alcohol , Dimethicone , Glycerin , Behentrimonium Chloride , Lactic Acid , Sodium Laureth Sulfate , Sodium Hyaluronate , Sodium Hydroxide , Phenoxyethanol , Linalool , Benzyl Alcohol , Amodimethicone , Isopropyl Alcohol , Isoeugenol , Cetrimonium Chloride , Hexyl Cinnamal , Parfum / Fragrance. (F.I.L. Z70036686/1).

Preparation and Safety

STEP 1 - BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 - PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing. STEP 3 - APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Country of Origin

Country of Origin Belgium

Manufacturer Address

L'Oréal Paris, London, W6 8AZ

Ratings summary

4.4 out of 5

New formula, shade is NOT the same!!Box has changed, and it states new formula, same shade. No it isn't. I've used L'Oreal excellence 7.3 for years, and always been very happy. Why mess with something that had many loyal customers? I've given two stars because if you are using for the first time, you might find this okay. But I am used to a certain result, and this doesn't give it. As a protest I will try a different manufacturers product. Very unhappy customer.

2 out of 5

Written by Fed up 9925th February 2026

Written by a customer on loreal-paris.co.uk

Dreadful - bring back the old formulation!I've used Excellence Creme shade 3 for many years. The latest apparently reformulated version is dreadful. It's really difficult to apply, both to get out of the bottle and to work through the hair as it's way too thick in terms of consistency. Coverage appears patchy and inconsistent for the first time ever. I'm reluctant to switch brands but shall be doing so unless the previous formulation is brought back. And nothing on the pack to indicate the formulation is any different.

1 out of 5

Written by Carter12322nd March 2025

Written by a customer on loreal-paris.co.uk

Excellence crème 6.3 natural light golden brownI have been using this colourant 6.5 for 12 years. All of a sudden the formula has changed. The mixture is thick and hard to apply as it won’t come out of the nozzle freely. The colour is not the same and it does not cover the roots. I will not be purchasing this product again unless it is changed back to the original formula.

1 out of 5

Written by Old rocker9th December 2024

Written by a customer on loreal-paris.co.uk

Excellent excellence hair dyeThis is a favourite product of mine leaves my hair in great condition I wouldn’t use any other

5 out of 5

Quality

Taste

Value

Written by Louise E12th November 2024Yes, I recommend this product

from grey to greenHonestly L'Oreal what have you done? Years of using your products - they worked - now you have changed the formula why ? It doesnt work - turns grey roots to green! I've now gone up a shade but it still doesn't work. Look at the reviews I am not alone - please go back to the old formula

1 out of 5

Quality

Taste

Value

Written by Woody1018th November 2024

Not as good as the originalTried the new hair dye, loved the old formula which I have used for over 15 years always happy with the results,never any issues ever! first time using this new formula and my roots are a tingy green tone, have done nothing different than I have all the years dying my grey roots and never had this, such a shame as I will have to look for another product to use, this is by far a worse change New formula and definitely not L’Oréal quality.

1 out of 5

Written by Debbie7817th October 2024

Written by a customer on loreal-paris.co.uk

Formula changed and it no longer worksThe formula must have changed as it no longer covers gray hair, just turns it an orangey light brown colour. Horrible. After just a week noticed an odd hue to my roots on my parting, then saw the greys were not covered. I have been using this products for decades and the last two times it hasn't worked. Then I noticed 'New' written on the front of the latest products. Looking on the website it says added hydraulic acid.... well... it DOESN'T work.

1 out of 5

Written by Lorri17th October 2024

Written by a customer on loreal-paris.co.uk

Easy to useI bought one box of number 3 and 4. They can be mixed and I got my targeted colour!

5 out of 5

Quality

Taste

Value

Written by Lily20233rd September 2024Yes, I recommend this product

AwfulI have been using this hair dye same shade for years and years never had one problem this new formula with hydrochloric acid absolutely awful my grey hair is green. My hair is patchy all over. Why have you changed this formula L’Oreal? Please go back to the original. Don’t know which hair dye to use now this is the third time I’ve used it in each time has been the same never again.

1 out of 5

Written by Kingas2nd September 2024

Written by a customer on loreal-paris.co.uk

Terrible colourEarlier this week I bought 3u natural darkest brown x2 as I have long thick hair. It’s turned my hair black/blue and patchy. I have washed my hair 15 times and the colour is still leaking. I’ve been dying my hair for decades and have never experienced anything like this before. I desperately want my hair not to look like this as it’s a mess. I never really write reviews but I’m so disappointed with this product that I feel others should be warned.

1 out of 5

Written by Jjulie23rd August 2024

Written by a customer on loreal-paris.co.uk

Showing 1 - 10 of 187 reviews

Item code: 4126065

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