Permanent at-home lightening now enriched with Hyaluronic Acid Up to 10x more nourished hair* *after using whole kit Care for your colour with our Hi-Lift Neutralizing Colouring Crème. Care for your scalp, with our gentle pH Shampoo. Care for your hair with our Nourishing Radiance Mask. Up to 4 Level Lift leaving you with a rich neutralized blonde.
Looking for a pure blonde without brassy undertones, achievable right at home? Discover L'Oréal Paris Excellence Pure Blonde, a permanent at-home lightening solution now significantly enriched with Hyaluronic Acid for advanced hair care. This innovative formula delivers up to 10x more nourished hair* while providing an impressive up to 4-level lift, culminating in a rich, beautifully neutralized blonde result. The complete care ritual includes a Hi-Lift Neutralizing Colouring Crème that actively protects and nourishes your hair during the lightening process. It's accompanied by a gentle pH Shampoo, designed to delicately cleanse both scalp and hair of residue, and a Nourishing Radiance Mask that seals cuticles with hydration, leaving hair supple, radiant, and ensuring a long-lasting blonde. The powerful Hyaluronic Acid helps hair retain its natural moisture throughout the entire process. Application is made easy thanks to its non-drip crème formula, and each box conveniently contains all the necessary components for your transformation. As always, remember to read instructions thoroughly and perform a patch test 48 hours before use. (*Instrumental Test, after using whole kit).
Country of Origin Belgium
L'Oréal Paris, London, W6 8AZ
Item code: 7997896
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