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L'Oréal Paris Elvive Hydra Pure 72H Purifying Hair Shampoo for Oily Scalp & Dehydrated Lengths 400ml

Name: L'Oréal Paris Elvive Hydra Pure 72H Purifying Hair Shampoo for Oily Scalp & Dehydrated Lengths 400ml
Brand: Sainsbury's
SKU: 8218294
Price: 6.00 GBP
Availability: InStock
Rating: 4.5941 (101 reviews)

Read reviews (101)

Washed your hair yesterday and roots already greasy?

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Product details

Description

Dual action: Achieves purified scalp and hydrated lengths without heavy residue. Powered with Salicylic Acid to dissolve oils & Hyaluronic Acid to hydrate lengths Up to 72H of a purified scalp & hydrated lengths* Removes excess oil & impurities without stripping natural moisture* Suitable for all hair types and textures & silicone-free for a natural touch

Washed your hair yesterday and roots already greasy? Discover NEW Elvive Hydra Pure 72h Purifying Shampoo by L'Oréal Paris! Inspired by skincare, our formula is powered with [Salicylic Acid], which helps remove excess oil and impurities & [Hyaluronic Acid] for a boost of moisture. The result? Get up to 72h of a purified scalp & hydrated lengths* without stripping natural moisture and no weigh down. Scalp is gently cleansed of: - Excess oil & grease - Impurities - Product build-up - Dead cells What makes it effective? Grease or oil is totally natural and helps to moisturise your hair and scalp. However, it is important to regularly wash your hair to prevent excess build up. Our purifying shampoo is scientifically proven to bind to the excess oil and wash it away whilst maintaining natural moisture. It is also silicone-free for a natural touch. Suitable for all: Effective on all hair types, ranging from straight, wavy, curly, and coily. *Consumer test on 59 users, up to 72h after use of the serum + shampoo + conditioner.

Ingredients

1202785 L - Ingredients: Aqua / Water , Sodium Laureth Sulfate , Cocamidopropyl Betaine , Parfum / Fragrance , Cocamide Mea , Sodium Chloride , Sodium Benzoate , Sodium Hydroxide , Hydroxypropyl Guar Hydroxypropyltrimonium Chloride , Sodium Hyaluronate , Salicylic Acid , Limonene , Citric Acid , Hexylene Glycol

Preparation and Safety

Apply on wet hair, massage your scalp and rinse. In case of contact with eyes, rinse immediately and thoroughly.

Country of Origin

Country of Origin France

Manufacturer Address

L'Oréal Paris, London, W6 8AZ

Ratings summary

4.6 out of 5

HydraMy hair does feel more moisturised after using the hydra pure shampoo. The shampoo feels quite lightweight with a pleasant smell too.
It made my hair less dull and easier to brush through.
Would recommend. Thanks L'Oréal.

5 out of 5

Written by Penny17th February 2026Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

Received free product

Clay one was better, bring it back please!Whilst this is as good as I'll probably get for greasy roots and dry ends, it doesn't leave my hair feeling as smooth and soft as the clay one did. I really hope they bring it back :(

3 out of 5

Written by Emh9511th January 2026Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

Lightweight cleansing but dryingThis shampoo is great for cleansing without leaving behind lots of heaviness or making your hair greasy. I managed to get a few more days out of my hair wash compared to more nourishing shampoos. It does leave my hair really knotty though and I'm getting lots of fall out.

2 out of 5

Written by Sophie96815th October 2025

Written by a customer on loreal-paris.co.uk

Received free product

AMAZING PRODUCTIf I could give this range a 10-star rating, I would!! FINALLY found a shampoo and conditioner that leaves my hair feeling soft and light, rather than caked and greasy. I have tried so many other product and none of them come close to the constant softness this shampoo offers. I can only recommend to everyone who feels their hair has residue and gets oily quicker after using other products….. this is the one you need

5 out of 5

Written by StephdW11th September 2025Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

Hydra 72 hour shampooSo I bought the whole package to try,the sculp serem, shampoo and conditioner but it did not work. I tried it not only once but twice with the same result the next day my hair was oily again. I have been struggling with oily hair for years and thought this product would help me but it did not disappoint in this product as I spent alot of money and even bought two shampoos

1 out of 5

Written by Elhaam10th July 2025

Written by a customer on loreal-paris.co.uk

Doesn't work for greasy hair.Read that this was the next best thing to use for greasy hair, after the discontinued clay shampoo and conditioner. Unfortunately, it just doesn't do the job for my hair. Both the shampoo and conditioner smell nice.The shampoo doesnt really lather up very well , so you need to use more. My hair looks greasy again the next day. Please L'Oréal bring back the clay shampoo and conditioner.

1 out of 5

Written by S0035th June 2025

Written by a customer on loreal-paris.co.uk

loreal elvive extraordinary clay shampooi have tried all your shampoos and conditioners after the clay hair products were discontinued and noe of them match. I implore you please to reconsider and bring the clay hair products back they were amazing

1 out of 5

Written by caz fen3rd June 2025Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

Worth trying!I gave this to a relative who lived it! She said that it was very good at clearing scalp build up, and left her hair feeling clean and healthy. She said her hair didn't get as greasy as quickly which is exactly what she needed.

4 out of 5

Written by Alex26th May 2025

Written by a customer on loreal-paris.co.uk

Received free product

Purely clean!I love this shampoo! It cleanses gently and has a lovely delicate clean scent. I have been using this with the matching conditioner and together they provide a great experience and have left my hair feeling clean and not weighed down.

5 out of 5

Written by MumofS14th May 2025Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

Received free product

Hair feels clean and lightIf you struggle with a greasy scalp but don’t want to dry out the rest of your hair, this shampoo is an excellent everyday choice. Paired with the matching conditioner, it leaves my hair feeling balanced, soft, and easy to manage.

5 out of 5

Written by Lucy6th May 2025

Written by a customer on loreal-paris.co.uk

Received free product

Showing 1 - 10 of 101 reviews

Item code: 8218294

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