L'Oréal Paris Elvive Colour Protect Shampoo for Coloured & Highlighted Hair 250ml

Name: L'Oréal Paris Elvive Colour Protect Shampoo for Coloured & Highlighted Hair 250ml
Brand: Sainsbury's
SKU: 8218211
Price: 3.25 GBP
Availability: InStock
Rating: 4.4245 (351 reviews)

Read reviews (351)

Low everyday price

Coloured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes* with Elvive Colour Protect Shampoo by L'Oréal Paris

£3.25£13.00 / ltr

Product details

Description

Intense colour vibrancy for up to 40 washes* Preserves 84% Colour: Maintains colour integrity even after 40 washes & 200 hours UV exposure*. Powered with Pure Vitamin Cg**, proven to shield hair from aggressors Hair is Sunproof & Waterproof Suitable for all hair types and textures

Coloured or Highlighted hair? Preserve the intensity and vibrancy of your first-day colour for up to 40 washes* with Elvive Colour Protect Shampoo by L'Oréal Paris. The formula is powered with [Pure Vitamin Cg** + UV Filters] to help protect your colour and shield your hair against UV aggressors. The result? Hair colour appears vibrant and radiant for longer, with 84% of hair colour preserved even after 40 washes and 200 hours of UV exposure*. What makes it effective? Pure Vitamin Cg**, known for its powerful antioxidant properties in skincare, is now available for your hair. Exposure to UV rays, heat styling, and even washing can cause coloured hair to fade and lose its shine. Elvive Colour Protect Shampoo, helps maintain colour vibrancy and protect your hair, leaving it looking healthier and more radiant. Suitable for all hair types and textures, whether your hair is straight, wavy, curly, or coily. *instrumental test shampoo + conditioner. **vitamin c derivative

Ingredients

1261452 B - Ingredients: Aqua / Water , Sodium Laureth Sulfate , Glycol Distearate , Sodium Chloride , Cocamidopropyl Betaine , Dimethicone , Parfum / Fragrance , Guar Hydroxypropyltrimonium Chloride , Cocamide Mea , Coco-Betaine , Ascorbyl Glucoside , Sodium Benzoate , Sodium Hydroxide , Hydroxycitronellal , Steareth-6 , Phenoxyethanol , Acetic Acid , Peg-100 Stearate , Ethylhexyl Salicylate , Trideceth-10 , Trideceth-3 , Salicylic Acid , Limonene , Fumaric Acid , Linalool , Amodimethicone , Carbomer , Citric Acid , Hexylene Glycol , Hexyl Cinnamal

Preparation and Safety

Apply on wet hair, massage your scalp and rinse. In case of contact with eyes, rinse immediately and thoroughly.

Country of Origin

Country of Origin France

Manufacturer Address

L'Oréal Paris, London, W6 8AZ

Ratings summary

4.4 out of 5

Good for maintenanceThis shampoo has been great for maintaining my blond balayage and means I don't have to use purple shampoo as often. It has a lovely smell as do all Elvive products. My hair feels fresh and lasts a few days between washes

5 out of 5

Written by Sophie9688th September 2026Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

Received free product

Lovely lathering shampooLovely shampoo! The smell is lovely and leaves hair feeling actually clean once used. I love a shampoo that lathers up which this one does, allowing for salon style feeling when I was my hair. Paired well with the conditioner too.

5 out of 5

Written by Soph1st September 2026Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

Received free product

Leaves hair feeling stripped and rough but clean!I haven't had the shampoo long enough to tell whether or not it protects my colour but what I have noticed is that my hair feels 'rough' after shampooing. Now that may mean it is washing the hair well and removing all the added hair products but it actually feels like it's stripped

3 out of 5

Written by lognac28th August 2026

Written by a customer on loreal-paris.co.uk

Received free product

Colour Protect ShampooL'Oréal Colour Protect Shampoo lathers well and my hair felt clean after. I used the conditioner too and my hair looked glossy after drying. I had dyed my hair the week before and the shampoo and conditioner seem to colour protect. I’ve only used it a few times so can't really say if it leaves intense colour upto 40 washes. I don't think it's as moisturising as some of their other shampoos.

5 out of 5

Written by PhoenixStorm23rd August 2026Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

Received free product

An amazing hair shampoo for coloured hairI’m really impressed from the quality of this shampoo. It smells amazing & a small amount makes so much foam. It helps me to look my hair shinny, silky & smooth and most importantly I observed it help coloured hair lasting long than usual

5 out of 5

Written by Saba21st August 2026Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

Received free product

My go to productThis has been my go to product since I first reviewed it a few years ago. I've found that with this shampoo a little goes a long way. It leaves my hair feeling clean, shiny, it does protect my colour, and leaves my hair feeling very soft. It also rinses out easily, and doesn't leave me with an itchy scalp.

5 out of 5

Written by Flynn20th August 2026Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

Received free product

Colour ProtectThe Colour Protect shampoo works well with the conditioner. I love the fact that there are UV filters in the products which help protect hair for longer. This is great for protecting against sun damage and preserving hair colour.

4 out of 5

Written by Asha20th August 2026

Written by a customer on loreal-paris.co.uk

Received free product

Colour protectionI'm very impressed with this colour protect shampoo by Loreal. It is easy to use and you only need a little. Perfect for coloured hair as the colour is protected for a longer time. I would definitely recommend this product to everyone!

5 out of 5

Written by RenataK20th August 2026Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

Received free product

This is a great product. Highly recommended.This is a great product which left my hair very smooth and silky. After use there was no heavy residue, which you can get with other brands. I can highly recommend this product if you want your hair to look its best.

5 out of 5

Written by KarenE19th August 2026Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

Received free product

Gorgeous smelling halr and longer lasting colourI started using this shampoo (and matching conditioner) straight after colouring my hair and used for over a month.
Only a small amount is needed to create a rich nourishing lather that leaves gair feeling soft and clean. I love the scent of the shampoo too, and others also compliment me on how good my hair smelt. I did notice that my hair colour (a deep red) looked more vibrant for longer and my hair looked healthy and glossy. I will continue to use this range.

5 out of 5

Written by PetitBoutDeSoleil19th August 2026Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

Received free product

Showing 1 - 10 of 352 reviews

Item code: 8218211

Disclaimer

The above details have been prepared to help you select suitable products. Products and their ingredients are liable to change.

You should always read the label before consuming or using the product and never rely solely on the information presented here.

If you require specific advice on any Sainsbury's branded product, please contact our Customer Careline on 0800 636262. For all other products, please contact the manufacturer, whose details will appear on the packaging or label. Sainsbury's is therefore unable to accept liability for any incorrect information.

You should also note that the picture / images show only our serving suggestions of how to serve or prepare your food – all accessories and additional items and/or ingredients pictured with the product you are purchasing are not included.

This information is supplied for your personal use only. It may not be reproduced in any way without the prior consent of Sainsbury's Supermarkets Ltd and due acknowledgement