This Isn't Beef Plant Based Mince 250g

Name: This Isn't Beef Plant Based Mince 250g
Brand: Sainsbury's
SKU: 8123680
Price: 3.50 GBP
Availability: InStock
Rating: 3.7407 (27 reviews)

Read reviews (27)

Plant-based beef flavoured mince made from soya protein (22%).

£3.50£14.00 / kg

Product details

Description

Plant-based beef flavoured mince made from soya protein (22%).

100% Plant-Based

High in Fibre

High in Protein

Suitable for Vegetarians & Vegans

Vegan

Plant based

High Protein

Source of Fibre

Source of Vitamin B12

Meat Free

Less Saturated Fat

Perfect for Bolognese

Perfect for Chilli

Easy to Cook

Great Taste

Our vegan beef mince is 100% plant based, high in protein, high in fibre and contains less saturated fat than traditional beef mince. If you're searching for vegan mince, plant based mince or meat- free mince... you've just found it. Perfect for spaghetti bolognese, chilli, tacos, lasagne or cottage pie. THIS™ plant based vegan mince is unbelievably "meaty" and so damn tasty. Made for vegans, vegetarians, flexitarians and anyone who simply fancies eating more plants. Because life's too short for disappointing meat substitutes. THIS™ changes everything.

At THIS™, we believe going plant based should never be a compromise. That's why we make unbelievably tasty plant based meat. Our vegan, beef mince browns like beef, cooks like beef and guess what, tastes like beef. Your spag bol is saved by this meaty, juicy little masterpiece. Whether you're vegan, veggie, flexitarian or simply fancy eating a little less meat, THIS™ makes choosing plants easy. 100% plant and so damn tasty.

Find out more about us here: https://www.this.co/products

Swap out beef without sacrificing flavour. THIS™ vegan beef mince is packed with protein and made entirely from plants. Whether you're searching for vegan mince, vegetarian mince, plant based mince or unbelievably delicious tasting vegan beef mince, THIS™ delivers. Perfect for bolognese, tacos, chilli, cottage pie and everyday family favourites. It's the meat-free mince that changes everything about plant based food.

Certified B Corporation

Quick nutrition guide

**of an average adult's Reference Intake, one portion (83g) contains: Typical Values

Energy

750kJ

179kcal

Fat

11g

Medium

16%

Saturates

2.4g

Medium

12%

Sugars

0.1g

Low

<1%

Salt

0.79g

Medium

13%

Typical values per 100g: Energy 904kJ/216kcal

**RI%= Reference intake of an average adult (8400kJ/2000kcal)

Nutrition

Table of Nutritional Information
This pack contains 3 Servings	per 100g
Energy kJ	904
Energy kcal	216
Fat	13.3g
(of which Saturates)	2.9g
Carbohydrate	2.8g
(of which Sugars)	<0.5g
Fibre	8.3g
Protein	17.2g
Salt	1g
**RI% = Reference intake of an average adult (8400kJ/2000kcal)

RI= Reference intake of an average adult (8400 kJ / 2000 kcal)

Table of Vitamins and Minerals Information
This pack contains 3 Servings	per 100g
Iron	4.9mg (35%)**
Vitamin B12	1μg (40%)**

NRV = Nutrient Reference Value

Ingredients

Water, Textured Soya Protein, Rapeseed Oil, Shea Oil, Natural Flavouring, Thickener (Methylcellulose), Oat Fibre, Potato Starch, Soya Protein Isolate, Caramelised Sugar, Vinegar, Colour (Beetroot Red), Salt, Barley Malt Extract, Vitamin B12, Iron

Dietary Information

For allergens, including Cereals containing Gluten, see ingredients in bold capitals.

Suitable for Vegans

Suitable for Vegetarians

Health

High in Fibre

High in Protein

Preparation and Safety

Cooking instructions: Shallow Fry

Remove all packaging. 1. Pre-Heat 1 tbsp of oil in a non-stick pan over a medium heat. 2. Add mince. Evenly distribute in pan and cook for 8 minutes, stirring frequently. 3. Stir into pre-Heated sauce or add sauce and simmer for 5 minutes. Not suitable for microwave cooking.

Country of Origin

Country of Origin United Kingdom

Storage

Keep refrigerated. Suitable for home freezing. Freeze on day of purchase and use within one month. Once defrosted (in a refrigerator), use within 24 hours. Do not refreeze.

Packaging

Card: Recycle

Film: Do Not Recycle

Tray: Recycle

Manufacturer Address

This™, The Clockwork Building, 45 Beavor Lane, London, W6 9AR.

Ratings summary

3.7 out of 5

Overpowering buttery tasteIt smells incredibly strongly of butter whilst cooking and when you eat it…..it has an overpowering buttery taste too. It gives an outward appearance like beef mince but, for me, that’s where the similarity ends. Used it in a bolognaise and the buttery taste persisted very clearly. Not what I was after, alas.

2 out of 5

Quality

Value

Written by MikeHJ29th August 2026

Evening mealI love the description and I made meatballs 😋 absolutely delicious

5 out of 5

Quality

Value

Written by Stella 7327th August 2026Yes, I recommend this product

Tasty, deliciousI bought this mince a few weeks ago as l needed a healthy option for Taco night and also my family is vegan.
The taste was amazing everyone didn't believe it was vegan.

5 out of 5

Quality

Value

Written by Dudus26th August 2026

Item code: 8123680

Disclaimer

The above details have been prepared to help you select suitable products. Products and their ingredients are liable to change.

You should always read the label before consuming or using the product and never rely solely on the information presented here.

If you require specific advice on any Sainsbury's branded product, please contact our Customer Careline on 0800 636262. For all other products, please contact the manufacturer, whose details will appear on the packaging or label. Sainsbury's is therefore unable to accept liability for any incorrect information.

You should also note that the picture / images show only our serving suggestions of how to serve or prepare your food – all accessories and additional items and/or ingredients pictured with the product you are purchasing are not included.

This information is supplied for your personal use only. It may not be reproduced in any way without the prior consent of Sainsbury's Supermarkets Ltd and due acknowledgement

Item code: 8123680

Disclaimer

The above details have been prepared to help you select suitable products. Products and their ingredients are liable to change.

You should always read the label before consuming or using the product and never rely solely on the information presented here.

This information is supplied for your personal use only. It may not be reproduced in any way without the prior consent of Sainsbury's Supermarkets Ltd and due acknowledgement

Frequently Bought Together

This Isn't Beef Plant Based Mince 250g

The Vegetarian Butcher Vegan Chicken Fillet Hentastic Southern Fried 200g

Total price

£7.00For 2 items

Ratings summary

3.7 out of 5

2 out of 5

Quality

Value

Written by MikeHJ29th August 2026

Evening mealI love the description and I made meatballs 😋 absolutely delicious

5 out of 5

Quality

Value

Written by Stella 7327th August 2026Yes, I recommend this product

Tasty, deliciousI bought this mince a few weeks ago as l needed a healthy option for Taco night and also my family is vegan.
The taste was amazing everyone didn't believe it was vegan.

5 out of 5

Quality

Value

Written by Dudus26th August 2026

Resounding successI bought this product for the whole family as my son is a non meat eater and was coming for dinner. It made a fantastic lasagne. The texture was easier to cook with than beef mince, in that it was moist and didn’t stick to the pan. The product absorbed the flavour of the dish so well that we preferred it to beef mince. It was a great success and enjoyed by us all - three generations. In fact, we liked it so much I intend to use it for lasagne in the future.

5 out of 5

Quality

Value

Written by KayH6226th August 2026

Surprisingly like beef but tricky to cookSurprisingly similar taste and texture to real beef mince. However, it doesn’t change colour when heated, so is trickier to cook. Also, the recommended cooking time seems unnecessarily long; it burns if you cook it that long. It’s a little expensive for the amount.

4 out of 5

Quality

Value

Written by Dr_Z28th July 2026Yes, I recommend this product

Want to star rate as 0 but review doesn’t allow.This is vile. It is the worst plant based mince I have tasted. I tried 1 mouth full after making chilli con carne and almost vomited. I have been left with a disgusting after taste all day. I would stick to lentils or Quorn mince. This product is a gimmick, aesthetically it looks like mince but oh dear I wouldn’t feed it to my dog or anyone. It is expensive and inedible, put it in the bin. Out of pocket and cheese on toast for tea

1 out of 5

Quality

Value

Written by Kez Mac21st January 2026

Used this to make chilli con carneGreat substitute for beef mince, my husband didn't know the difference

5 out of 5

Quality

Value

Written by Tasmania8th September 2025Yes, I recommend this product

Best Vegan MinceThis is the best vegan mince that I have tasted. It cooks great in any type of meal from spaghetti Bolognese, to a cottage pie and has a really great texture. I've been vegetarian for a long time now and tried a lot of different types of mince, and have found this to have the best taste and texture.

5 out of 5

Quality

Taste

Value

Written by channah8529th March 2025Yes, I recommend this product

Amazing texture, the best plant based mince on theMy family love this.
From cottage pie, to spag bol. From Chilli con carne to fajita wraps..
Homemade meatballs are one of their favourites.
.An amazing product which doesn’t go mushy xx
I don’t know what we would do if this was unavailable 😍

5 out of 5

Quality

Taste

Value

Written by Willowpopsmum10th January 2025Yes, I recommend this product

Truly disgustingI love the THIS sausages and had high hopes for this, but honestly it was inedible. I binned the whole pan and made jacket potatoes for the family instead. So disappointed, plus it's not cheap. Don't waste your money.

1 out of 5

Quality

Taste

Value

Written by BrightonGal8th January 2025